Hybrid Business Strategies with Alison Katschkowsky

The Profit Minds Podcast with Dr. Steven Kirch, Ep 58

In this episode of The Profit Minds Podcast, Dr. Steven Kirch speaks with Alison Katschkowsky, a Fitness Innovator and Business Strategist with over 30 years of experience in the health and fitness industry. As the founder of CU FITNESS, Alison specializes in guiding entrepreneurs to adopt the hybrid business model, leveraging her expertise in blending in-person and online experiences for sustained business growth.

Tune in to the episode to hear about:

• Hybrid Model Definition: Alison compared the hybrid business model to a versatile car, advocating for businesses to offer diverse services, avoiding reliance on a single method.
• Gas Station Analogy: Using gas stations’ payment variety as an example, she stressed the importance of multiple customer touchpoints through an ‘ascension model’ for diverse entry points.
• Future of Small Business: Alison sees the hybrid model as the future, meeting the demand for varied experiences and signaling a return to in-person engagements alongside online services.
• Overcoming Barriers: Mindset is the primary obstacle, as many struggle with expanding business models, needing a flexible attitude and patience for online or offline traction.
• Podcast and Contact: Alison hosts two podcasts, “The Ultimate Journey of Self-Care” and “Creating the World’s Best Client Experience,” offering a free event playbook on her website to share expertise generously.

Learn more about Alison Katschkowsky:

• Check out Alison’s podcast, The Ultimate Journey of Self-Care: https://thealisonk.com/podcast
• Sign up for Alison’s weekly electronic newsletter: https://thealisonk.com/5-minute-friday-sign-up
• Connect with Alison on LinkedIn: https://www.linkedin.com/in/alison-katschkowsky-98a296183/
• Follow CU Fitness on LinkedIn: https://www.linkedin.com/company/cu-fitness/
• Visit The Alison K website: https://thealisonk.com/
• Explore CU Fitness on Facebook: https://www.facebook.com/CUFitness360/
• Consider joining one of Alison’s future retreats: https://thealisonk.com/retreats

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Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit Minds(TM) Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.

Connect and learn more about Dr. Steven Kirch:

• LinkedIn
• Profit Minds Website
• Download (for FREE) Dr. Kirch’s E-book, which Reveals… How any Entrepreneur can Find 30K in their business guaranteed (Closing More Sales and Generate More Leads!)
• Take the Profit Acceleration Quiz
• Subscribe to The Profit Minds YouTube Channel and Playlist