Hybrid Business Strategies with Alison Katschkowsky

BY: Dr. Steven Kirch
POSTED January 24, 2024 IN
Profit Minds Growth System, The Profit Minds Podcast

The Profit Minds Podcast with Dr. Steven Kirch, Ep 58

In this episode of The Profit Minds Podcast, Dr. Steven Kirch speaks with Alison Katschkowsky, a Fitness Innovator and Business Strategist with over 30 years of experience in the health and fitness industry. As the founder of CU FITNESS, Alison specializes in guiding entrepreneurs to adopt the hybrid business model, leveraging her expertise in blending in-person and online experiences for sustained business growth.

Tune in to the episode to hear about:

  • Hybrid Model Definition: Alison compared the hybrid business model to a versatile car, advocating for businesses to offer diverse services, avoiding reliance on a single method.
  • Gas Station Analogy: Using gas stations’ payment variety as an example, she stressed the importance of multiple customer touchpoints through an ‘ascension model’ for diverse entry points.
  • Future of Small Business: Alison sees the hybrid model as the future, meeting the demand for varied experiences and signaling a return to in-person engagements alongside online services.
  • Overcoming Barriers: Mindset is the primary obstacle, as many struggle with expanding business models, needing a flexible attitude and patience for online or offline traction.
  • Podcast and Contact: Alison hosts two podcasts, “The Ultimate Journey of Self-Care” and “Creating the World’s Best Client Experience,” offering a free event playbook on her website to share expertise generously.

Learn more about Alison Katschkowsky:

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Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit Minds(TM) Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.

Connect and learn more about Dr. Steven Kirch:

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