What happens when a prospect isn’t ready to spend the amount you’re charging? Short version: they leave. Whether by walking out of your brick-and-mortar store or closing a browser tab, if a prospect decides not to buy your offer, they’re gone. They might try to find a better option elsewhere, or they might not. If you don’t have a strategy for capturing that prospect’s business, you could be leaving money on the table. What is down-selling? Down-selling is nothing more than offering a prospect an alternative at a lower price when they decline your original offer. The goal is to
EVERYTHING You Know About Marketing Your Small Business Is WRONG!
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