What happens when a prospect isn’t ready to spend the amount you’re charging? Short version: they leave. Whether by walking out of your brick-and-mortar store or closing a browser tab, if a prospect decides not to buy your offer, they’re gone. They might try to find a better option elsewhere, or they might not. If you don’t have a strategy for capturing that prospect’s business, you could be leaving money on the table. What is down-selling? Down-selling is nothing more than offering a prospect an alternative at a lower price when they decline your original offer. The goal is to

The business world is going through a major shift right now. For many, business is very slow indeed. Some businesses may find themselves unable to work the way they normally do because of the lockdown. But if you can’t work in your business—work on your business. As more and more people are able to connect using video conferencing technology and other communication apps, this is the perfect time to build relationships. One great relationship to cultivate right now is a joint venture partnership. A joint venture, or JV, refers to any situation where two parties engage in a commercial enterprise