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Top 5 Reasons to Hire an Intern

As your business grows, eventually you’ll want to start building a team. Having people in your corner means you don’t have to be the expert at everything, and you can spend more energy on the tasks and projects that truly require you to do them. But there’s often a fuzzy gray area between recognizing that you could use extra help and actually having the resources to hire that help. Additionally, even established businesses can benefit from reducing their costs—and hiring a team can quickly become a major expense. This is where I like to consider using an “internship” strategy. Instead

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Dr. Steven Kirch

Don’t Let that Prospect Just Walk Away

What happens when a prospect isn’t ready to spend the amount you’re charging? Short version: they leave. Whether by walking out of your brick-and-mortar store or closing a browser tab, if a prospect decides not to buy your offer, they’re gone. They might try to find a better option elsewhere, or they might not. If you don’t have a strategy for capturing that prospect’s business, you could be leaving money on the table. What is down-selling? Down-selling is nothing more than offering a prospect an alternative at a lower price when they decline your original offer. The goal is to

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Dr. Steven Kirch

How to Create Three Months of Email Content in an Afternoon

Most small-business owners know the value of an email list. Email can be a great way to communicate with your audience on an ongoing basis. But this is where a lot of entrepreneurs get stuck: Once you start an email list, how do you know what to send them? No one wants to be spammy—we don’t want to send advertisement after advertisement. If we only email our clients when we’re selling something, they’ll never want to open our emails. But when you deliver value in your emails, you build a relationship with your audience—you build trust. Sending weekly emails with

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Dr. Steven Kirch

Why aren’t my prospects buying?

You have a great product at a no-brainer price. Your sales copy is excellent. Traffic is coming to your website at reasonably consistent rates. And yet: almost no one is biting. This can be so frustrating because we know our product or service will help prospects solve their problems. We’ve spent so much time and energy making our product/service into the best solution out there. It can feel like we’re one of those sign spinners—pointing the way, sweating in the hot sun, and dancing until our muscles ache—and no one’s making the turn. What gives? The fact is, only 1%

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Dr. Steven Kirch

How to Discover Your Ideal Customer in 2 Simple Steps

When it comes to marketing, many business gurus offer some version of this advice: • figure out who your ideal customer is • be really specific • then sell to that person Most entrepreneurs know they need to have an ideal customer (or ideal client, or ideal customer avatar, etc.) in mind. Understanding the specifics about the person you’re selling to can be incredibly helpful, whether you’re crafting your message, working on your marketing, or developing your products. But when it comes to actually figuring out that ideal customer, the strategies these gurus suggest tend to be pretty abstract, asking

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Dr. Steven Kirch
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