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Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to…

The current pandemic crisis has made things especially difficult for small businesses. Funds are low. For many, business has slowed to a crawl—if not halted entirely. Many business owners are concerned that their businesses will fail. They worry that people will stop buying, and they’ll lose all of their customers.…

Children are an amazing gift. You bring home this little blob from the hospital, turn around a few times, and discover an amazing person. That’s what’s happened to me recently. My amazing daughter, an adjunct professor of writing at Columbia University, challenged me: “Are you going to do something, Dad?”,…

The business world is going through a major shift right now. For many, business is very slow indeed. Some businesses may find themselves unable to work the way they normally do because of the lockdown. But if you can’t work in your business—work on your business. As more and more…

When it comes to marketing, many business gurus offer some version of this advice: • figure out who your ideal customer is • be really specific • then sell to that person Most entrepreneurs know they need to have an ideal customer (or ideal client, or ideal customer avatar, etc.)…

You have a great product at a no-brainer price. Your sales copy is excellent. Traffic is coming to your website at reasonably consistent rates. And yet: almost no one is biting. This can be so frustrating because we know our product or service will help prospects solve their problems. We’ve…

Most small-business owners know the value of an email list. Email can be a great way to communicate with your audience on an ongoing basis. But this is where a lot of entrepreneurs get stuck: Once you start an email list, how do you know what to send them? No…

What happens when a prospect isn’t ready to spend the amount you’re charging? Short version: they leave. Whether by walking out of your brick-and-mortar store or closing a browser tab, if a prospect decides not to buy your offer, they’re gone. They might try to find a better option elsewhere,…

As your business grows, eventually you’ll want to start building a team. Having people in your corner means you don’t have to be the expert at everything, and you can spend more energy on the tasks and projects that truly require you to do them. But there’s often a fuzzy…

CLICK HERE TO WATCH THE INTERVIEW     If you cannot watch, you can read it below… As one of the people whom I regularly consult about business, I’m so excited to bring you on here to give some new information in addition to the work that we’ve featured you…