Our Blog

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in…

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from…

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once…

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to…

The current pandemic crisis has made things especially difficult for small businesses. Funds are low. For many, business has slowed to a crawl—if not halted entirely. Many business owners are concerned that their businesses will fail. They worry that people will stop buying, and they’ll lose all of their customers.…

Children are an amazing gift. You bring home this little blob from the hospital, turn around a few times, and discover an amazing person. That’s what’s happened to me recently. My amazing daughter, an adjunct professor of writing at Columbia University, challenged me: “Are you going to do something, Dad?”,…

The business world is going through a major shift right now. For many, business is very slow indeed. Some businesses may find themselves unable to work the way they normally do because of the lockdown. But if you can’t work in your business—work on your business. As more and more…

When it comes to marketing, many business gurus offer some version of this advice: • figure out who your ideal customer is • be really specific • then sell to that person Most entrepreneurs know they need to have an ideal customer (or ideal client, or ideal customer avatar, etc.)…

You have a great product at a no-brainer price. Your sales copy is excellent. Traffic is coming to your website at reasonably consistent rates. And yet: almost no one is biting. This can be so frustrating because we know our product or service will help prospects solve their problems. We’ve…

Most small-business owners know the value of an email list. Email can be a great way to communicate with your audience on an ongoing basis. But this is where a lot of entrepreneurs get stuck: Once you start an email list, how do you know what to send them? No…