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Educate Your Customers

BY: Dr. Steven Kirch
January 24, 2024
Read Time: 2 minutes
Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from…

Stop Wasting Your Resources!

BY: Dr. Steven Kirch
January 24, 2024
Read Time: 2 minutes
Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once…

Kick Start Your Marketing

BY: Dr. Steven Kirch
January 24, 2024
Read Time: 2 minutes
Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to…

The Simple Way to Find More Money for Your Business

BY: Dr. Steven Kirch
January 24, 2024
Read Time: 3 minutes
man working with calculator to calculate numbers.
Expenses, Growing Profit, Small Business
The current pandemic crisis has made things especially difficult for small businesses. Funds are low. For many, business has slowed to a crawl—if not halted entirely. Many business owners are concerned that their businesses will fail. They worry that people will stop buying, and they’ll lose all of their customers.…

Black Lives Matter. PERIOD.

BY: Dr. Steven Kirch
January 24, 2024
Read Time: 4 minutes
Uncategorized
Children are an amazing gift. You bring home this little blob from the hospital, turn around a few times, and discover an amazing person. That’s what’s happened to me recently. My amazing daughter, an adjunct professor of writing at Columbia University, challenged me: “Are you going to do something, Dad?”,…

How to Get More Referrals from Business Partnerships

BY: Dr. Steven Kirch
January 24, 2024
Read Time: 4 minutes
partnership
Growing Profit, Small Business
The business world is going through a major shift right now. For many, business is very slow indeed. Some businesses may find themselves unable to work the way they normally do because of the lockdown. But if you can’t work in your business—work on your business. As more and more…

How to Discover Your Ideal Customer in 2 Simple Steps

BY: Dr. Steven Kirch
January 24, 2024
Read Time: 3 minutes
Growing Profit, Small Business, Target Market
When it comes to marketing, many business gurus offer some version of this advice: • figure out who your ideal customer is • be really specific • then sell to that person Most entrepreneurs know they need to have an ideal customer (or ideal client, or ideal customer avatar, etc.)…

Why aren’t my prospects buying?

BY: Dr. Steven Kirch
January 24, 2024
Read Time: 4 minutes
Growing Profit, Small Business, Target Market
You have a great product at a no-brainer price. Your sales copy is excellent. Traffic is coming to your website at reasonably consistent rates. And yet: almost no one is biting. This can be so frustrating because we know our product or service will help prospects solve their problems. We’ve…

How to Create Three Months of Email Content in an Afternoon

BY: Dr. Steven Kirch
January 24, 2024
Read Time: 4 minutes
Uncategorized
Most small-business owners know the value of an email list. Email can be a great way to communicate with your audience on an ongoing basis. But this is where a lot of entrepreneurs get stuck: Once you start an email list, how do you know what to send them? No…

Don’t Let that Prospect Just Walk Away

BY: Dr. Steven Kirch
January 24, 2024
Read Time: 3 minutes
Growing Profit, Small Business
What happens when a prospect isn’t ready to spend the amount you’re charging? Short version: they leave. Whether by walking out of your brick-and-mortar store or closing a browser tab, if a prospect decides not to buy your offer, they’re gone. They might try to find a better option elsewhere,…

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