Fractional Marketing Services with Paige Arnof-Fenn

BY: Dr. Steven Kirch
POSTED April 18, 2024 IN
The Profit Minds Podcast

The Profit Minds Podcast with Dr. Steven Kirch, Episode 71

In this episode of The Profit Minds Podcast, Dr. Kirch speaks with Paige Arnof-Fenn, Founder & CEO of Mavens & Moguls, a leading marketing consultancy firm. With a background in corporate marketing at Procter & Gamble and Coca-Cola, Paige transitioned to internet startups in the late 90s, experiencing successful exits with three startups. The idea for her company, Mavens and Moguls, emerged post-9/11 when she observed the need for marketing expertise in companies facing budget cuts. Today, Mavens and Moguls provides fractional marketing services, offering cost-effective solutions for businesses needing expertise but unable to afford full-time marketing staff.

Tune in to the episode to hear about:

  • Paige’s Journey to Entrepreneurship: Paige Arnof-Fenn transitioned from corporate marketing at Procter & Gamble and Coca-Cola to internet startups in the late 90s, experiencing successful exits with three startups. The idea for her company, Mavens and Moguls, emerged post-9/11 when she observed the need for marketing expertise in companies facing budget cuts.
  • The Role of Mavens and Moguls in Marketing: Mavens and Moguls provides fractional marketing services, offering cost-effective solutions for businesses needing expertise but unable to afford full-time marketing staff. The company specializes in fractional CMO work, project-based marketing, and outsourced specialized skill sets.
  • The Importance of Personal Branding: Paige emphasizes the necessity of personal branding in today’s digital age, stating that everyone needs a strong online presence for credibility and trust. Consistency across platforms, from LinkedIn to Twitter, is crucial to maintaining a coherent brand image, and proactive reputation management involves controlling the narrative online.

Learn more about Paige Arnof-Fenn:

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Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit Minds(TM) Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.

Connect and learn more about Dr. Steven Kirch:

Subscribe to The Profit Minds YouTube Channel and Playlist: ⁠https://www.youtube.com/channel/UCYzSBrvwx4z2nGYW9A-Uo4g/playlists

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