Mastering Strategic Sales Conversations with Nikki Rausch

BY: Dr. Steven Kirch
POSTED June 20, 2024 IN
The Profit Minds Podcast

The Profit Minds Podcast with Dr. Steven Kirch, Episode 79

In this episode of The Profit Minds Podcast, Dr. Kirch speaks with Nikki Rausch, CEO of SalesMaven. Nikki’s journey in sales began with a college project that led to a career in the tech industry, where she excelled for over 17 years. Despite facing gender barriers in corporate advancement, Nikki carved out a successful path by founding SalesMaven, an organization dedicated to helping women entrepreneurs excel in sales conversations.

Tune in to the episode to hear about:

  • Nikki’s transition from a high-achieving tech sales professional to an entrepreneurial coach, driven by her passion to empower women in business.
  • The introduction of the “Selling Staircase,” a five-step framework designed to enhance the sales process from initial contact to closing a deal.
  • Strategies for creating curiosity and maintaining client engagement throughout the sales conversation.
  • Real-life examples and tips on navigating sales challenges and harnessing opportunities for business growth.
  • Nikki’s insights on the importance of a positive first impression and how to effectively draw out meaningful engagement with potential clients.

Learn more about Nikki Rausch:

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Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit Minds(TM) Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.

Connect and learn more about Dr. Steven Kirch:

Subscribe to The Profit Minds YouTube Channel and Playlist: ⁠https://www.youtube.com/channel/UCYzSBrvwx4z2nGYW9A-Uo4g/playlists

drstevenk

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