The Importance of Story in Growing Your Business with Dr. Michèle Gunderson

In this episode of The Profit Minds Podcast, Dr. Steven Kirch speaks with Dr. Michèle Gunderson, Breakthrough Story Expert at Story Freedom. Story Freedom is a company that helps heart-centered entrepreneurs create empowering stories in every aspect of their businesses.

Whether it’s speaking and networking or managing a team or getting the words out, this bestselling author and former university instructor helps business owners get clear on the message(s) they want to convey so that the conversation moves to the next desired action.

Tune into the episode for insights from Michele:

  • Michele’s journey to dedicating her life to understanding and teaching about stories
  • How stories work for entrepreneurs
  • The three keys about story that allows Michele to captivate ideal clients & magnetically attract people to her company
  • The difference between an empowering and disempowering story
  • Why we need to create empowering stories in our lives
  • What element is essential to creating a compelling story
  • Examples of how people have used stories to transform their businesses and their lives

More about Michele:

Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit Minds(TM) Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.

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