Reshaping Your Business Strategy with Chloé Nwangwu

The Profit Minds Podcast with Dr. Steven Kirch, Episode 93

In this episode of The Profit Minds Podcast, Dr. Steven Kirch speaks with Chloé Nwangwu, the Brand Scientist and Director of NobiWorks, a consultancy that helps underrecognized brands develop visibility strategies rooted in behavioral science.

Tune in to the episode to hear about:

• Unique Career Path: Chloé Nwangwu emphasizes her unconventional journey from facilitating peace negotiations to becoming a brand scientist.
• Transition from Peace Negotiation to Branding: Chloé Nwangwu discusses how her experience in peace talks led her to recognize the importance of branding in negotiations.
• Critique of Traditional Marketing Concepts: Chloé Nwangwu challenges the focus on “ideal client avatars,” advocating instead for a “stakeholder spectrum” approach.
• Stakeholder Spectrum Methodology: Chloé Nwangwu explains her “stakeholder spectrum” methodology for prioritizing stakeholders based on factors like power and receptivity.
• Five Key Stakeholder Types: Chloé Nwangwu identifies five crucial stakeholder types, including Protagonists, Champions, Gatekeepers, Mediators, and Advocates.

Learn more about Chloé Nwangwu:

• Check out NobiWorks’ featured visibility resources:
  https://resources.nobiworks.com/profit-minds
• Connect with Chloé Nwangwu on LinkedIn: https://www.linkedin.com/in/nwangwu
• Connect with NobiWorks on LinkedIn: https://www.linkedin.com/company/nobiworks
• Visit NobiWorks website: https://www.nobiworks.com
• Follow NobiWorks on Instagram: http://instagram.com/nobiworks

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Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit Minds(TM) Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.

Connect and learn more about Dr. Steven Kirch:

• LinkedIn⁠
• Download (for FREE) Dr. Kirch’s E-book, which Reveals… How any Entrepreneur can Find 30K in their business guaranteed (Closing More Sales and Generate More Leads!)⁠
• Take the Profit Acceleration Quiz⁠
• Subscribe to The Profit Minds YouTube Channel and Playlist