Precision Marketing: John Horn on Niche Advertising and AI Trends
BY: Dr. Steven Kirch
POSTED January 31, 2025 IN
The Profit Minds Podcast
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The Profit Minds Podcast with Dr. Steven Kirch, Episode 109
In this episode of The Profit Minds Podcast, Dr. Steven Kirch speaks with John Horn, CEO of StubGroup, where he helps small business owners and marketing teams struggling with paid ads to achieve real ROI.
Tune in to the episode to hear about:
Strategies to optimize Google ads, including focusing on metrics that drive revenue rather than vanity metrics, and resolving issues related to Google’s ad policies
John’s entrepreneurial journey and how StubGroup was founded to help businesses navigate digital advertising and ultimately grow their company by solving clients’ advertising challenges
The evolving landscape of digital advertising, with particular attention to AI integration in Google’s services and the anticipated shifts in advertising practices and policies by 2025
Niche markets, effective advertising strategies for specialized industries, and innovative monetization methods
An invitation for free resources, such as Google Ad Campaign Review Checklist and Everything You Need to Know About Google Merchant Center Next — https://stubgroup.com/free/#download-section
Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit Minds(TM) Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.
