Knowing how to build a business and sell it for maximum value is the difference between working forever and achieving true financial freedom. In Episode 147 of The Profit Minds Podcast, Dr. Steven Kirch sits down with Justin Goodbread – nationally recognized business strategist, bestselling author and creator of the Deca Millionaire Framework.
Justin started his first business at 15 years old on a dirt road in South Georgia. He has since built and sold 7 companies and spent 25 years as a financial advisor. His conclusion is clear – most business owners are trapped inside a prison they built themselves. And the only way out is a $10 million net worth.
In this episode, Dr. Kirch and Justin Goodbread break down exactly how to build a business and sell it for maximum value using the proven Deca Millionaire Framework:
Justin Goodbread started his first business at 15 years old on a dirt road in South Georgia. Within 2 years he and his brother were taking home more than both parents combined from their grass cutting business. He has since built and sold 7 companies and served as a nationally recognized financial advisor for over 25 years.
He is the creator of the Deca Millionaire Framework, a bestselling author and host of The Financially Simple Podcast – ranked #34 in the entrepreneur space on Apple with over 1000 episodes. His YouTube channel has over 1000 videos teaching business owners how to scale and achieve financial freedom.
Most service-based business owners spend their careers chasing $20,000 a month in take-home pay. Justin calls this the mean number. But here is the problem – most business owners live vicariously through their companies. Cell phones, vehicles, trips, insurance, family salaries – all paid by the business. When you add it all up it is often $300,000 to $500,000 per year in real compensation.
Knowing how to build a business and sell it starts with understanding why $10 million is the number that matters. $10 million earning 4% interest provides $400,000 per year in passive income. As Justin discovered after 25 years as a financial advisor – nobody who retires ever spends less than before. They spend more. $10 million is not a dream number. It is a math number. And the Deca Millionaire Framework is the proven path to get there.
Justin’s framework consists of five relentless steps that every business owner must walk through to achieve true freedom.
Step 1 – Relentless Foundation: Why did you go into business? Who are you when the lights are off? What keeps you up at night? This is not corporate vision and mission. This is your identity as a business owner – the values that drive every decision.
Step 2 – Relentless Examination: Like a pancake that has two sides, your examination must cover both your business and your personal life. There are 286 points in a business to examine to determine if it is viable, investable and growing properly.
Step 3 – Relentless Execution: This is where most businesses live and die. It is not a knowledge problem. It is an implementation problem. Most business owners already know what the next step is. The question is why they are not doing it.
Step 4 – Relentless Exit: Every company will be passed on or disposed of at some point. The question is whether you will be paid for it. Start removing yourself from the merry-go-round at least 5 years before you want to exit.
Step 5 – Relentless Freedom: True freedom comes when your identity becomes holistic rather than singular. You are not just a business owner. You are a parent, a partner, a community member, a human being.
Dr. Steven Kirch is the creator of the Profit Minds™ Growth System, which helps entrepreneurs and professionals accelerate profits through productivity, scalable systems, and AI-powered business strategies.
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