Debbie White Unlocks Small Business Marketing Secrets

BY: Dr. Steven Kirch
POSTED January 24, 2024 IN
The Profit Minds Podcast

The Profit Minds Podcast with Dr. Steven Kirch and Debbie White (Episode 53)

In this episode of The Profit Minds Podcast, Dr. Steven Kirch interviews Debbie White, Founder of Frankly Deb, an expert in marketing strategies for small businesses. With decades in corporate marketing and her own agency, Debbie now empowers small ventures with effective strategies after a major client loss.

Tune in to the episode to hear about:

  • Debbie’s Journey: Debbie transitioned from corporate marketing to aiding small businesses, driven by a passion for impactful marketing after losing a major client.
  • Standing Out in Marketing: Debbie underscores the need to align one’s unique approach with audience desires to stand out in today’s crowded marketing landscape.
  • Brand vs. Marketing: Debbie distinguishes brand as a business’s essence—its purpose, mission, and unique value—while marketing serves as the vehicle to showcase this essence.
  • Effective Tactics: Debbie advises personal connection through podcasting, videos, speaking engagements, and clear messaging, emphasizing understanding audience pain points and offering solutions.

Learn more about Debbie White:

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Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit Minds(TM) Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.

Connect and learn more about Dr. Steven Kirch:

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