Knowing how to stand out in a crowded market is the single most valuable skill any entrepreneur, CEO or founder can develop in 2026. In Episode 139 of The Profit Minds Podcast, Dr. Steven Kirch sits down with David Newman — bestselling author of Market Eminence and founder of Do It Marketing.
David reveals that most business owners are making two fatal mistakes that keep them completely invisible. They are trying to sound smart. And they are trying to be liked. Both are quietly killing their business. And in a world where AI is flooding every market with noise — being like everyone else is the fastest path to irrelevance.
In this episode, Dr. Kirch and David Newman break down exactly how to stand out in a crowded market and build your Market Eminence:
David Newman is the bestselling author of 4 books including the brand new Market Eminence. He is the founder of Do It Marketing — a company that has spent 20+ years helping small business owners, solo entrepreneurs, CEOs and founders get noticed, stand out and build businesses where it is risky, dangerous and dumb to hire anybody else. His previous books include Do It Marketing, Do It Speaking and Do It Selling. Market Eminence is his most focused and implementation-driven book yet and it is already a bestseller.
How to stand out in a crowded market comes down to three things according to David Newman.
The first is Visibility — nobody buys expertise, products or services sight unseen. You have to be seen before you can be chosen.
The second is Respect — this comes from knowing your audience better than they know themselves. When you can speak to their pains, problems, frustrations and dreams as if you are one of them — they think: you get me.
The third is Brand Preference — this is the most powerful of all. It is a combination of positioning and differentiation so that it becomes risky, dangerous and dumb to hire anybody else. Put all three together and you have Market Eminence.
David reveals three tools for earning attention in any market. The first is being contrarian — going against the grain and speaking the radical truth in a radically helpful way. The second is belief shifting — pulling back the curtain on common wisdom and replacing it with uncommon sense. The third is communicating your personal beliefs — telling people not just what you think but why you think it.
As Jerry Garcia of the Grateful Dead said — do not try to be the best. Be the only ones who do what you do. That is Market Eminence. That is how to stand out in a crowded market for good.
Get ALL the Market Eminence bonuses — trainings, worksheets, downloads and videos — completely FREE. You do not even need to buy the book.
👉 Grab Your Free Bonuses: start.doitmarketing.com/market-eminence
Dr. Steven Kirch is the creator of the Profit Minds™ Growth System, which helps entrepreneurs and professionals accelerate profits through productivity, scalable systems, and AI-powered business strategies.
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