In this episode of The Profit Minds Podcast, Dr. Steven Kirch talks with Lauren Zaslansky-Connor, Fractional COO and Founder of ZAZ Business Solutions, about how business owners can uncover hidden profit in your business by simplifying operations, focusing on what works, and eliminating silent profit leaks.
Lauren shares a practical operator approach for business owners who feel like they’re working hard—but profit still isn’t showing up the way it should. You’ll learn how to spot patterns in your numbers, reduce unnecessary complexity, and bring the right people into the same conversation so decisions aren’t made in silos.
This episode is especially valuable if your business has grown more complex over time more products, more services, more vendors, more “moving parts”—but margins haven’t kept pace.
Many owners assume “profit problems” mean they need more revenue. Lauren challenges that assumption and explains why profit often disappears through hidden costs: too many options, scattered attention, misaligned agencies, and decisions made without shared context.
Instead of chasing vanity metrics or drowning in spreadsheets, Lauren shows how to translate numbers into simple human language so your team can see what’s happening and take action fast.
1. Simplify to Grow Profit Faster
Too many products/services can dilute marketing spend, operational focus, and leadership attention often reducing profit even when sales look fine.
2. Use “No-Judgment” Pattern Spotting
Start with month-to-month (or week-to-week) comparisons on the P&L. First observe what changed then investigate the story behind it.
3. SKU Rationalization Creates Hidden Profit
When you focus on fewer, stronger offers, you reduce operational drag and often increase both profit and revenue by concentrating resources.
4. Break the Silo Problem
Profit leaks when agencies and teams don’t communicate (e.g., SEO, ads, Amazon, retail, e-commerce). Alignment improves outcomes.
5. Make Metrics Human (Not MBA Speak)
If people don’t understand the numbers, they can’t act on them. Translate metrics into real-world meaning: what happened, why it happened, and what to change.
Lauren is offering a Hidden Profit Power Hour (two-session working format) designed to help you identify a real profit leak and work through it together.
Claim it here: zazbusinesssolutions.com/profitpower
Dr. Steven Kirch is the creator of the Profit Minds™ Growth System, which helps entrepreneurs and professionals accelerate profits through productivity, scalable systems, and AI-powered business strategies.
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