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Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in…

Networking can be a nerve-wracking experience. It’s easy to put pressure on ourselves to say exactly the right thing at exactly the right time to exactly the right people. Should I be funny? Should I try to talk to everyone? Should I be serious? Should I talk longer with fewer…

As a business owner, generating leads is one of the most important tasks for growing your business, but it can also be the most daunting. How do you generate leads? And how do you do it in a way that doesn’t feel slimy, shady, or overly “sales-y”? Here are five…

As your business grows, eventually you’ll want to start building a team. Having people in your corner means you don’t have to be the expert at everything, and you can spend more energy on the tasks and projects that truly require you to do them. But there’s often a fuzzy…

What happens when a prospect isn’t ready to spend the amount you’re charging? Short version: they leave. Whether by walking out of your brick-and-mortar store or closing a browser tab, if a prospect decides not to buy your offer, they’re gone. They might try to find a better option elsewhere,…

You have a great product at a no-brainer price. Your sales copy is excellent. Traffic is coming to your website at reasonably consistent rates. And yet: almost no one is biting. This can be so frustrating because we know our product or service will help prospects solve their problems. We’ve…

When it comes to marketing, many business gurus offer some version of this advice: • figure out who your ideal customer is • be really specific • then sell to that person Most entrepreneurs know they need to have an ideal customer (or ideal client, or ideal customer avatar, etc.)…

The business world is going through a major shift right now. For many, business is very slow indeed. Some businesses may find themselves unable to work the way they normally do because of the lockdown. But if you can’t work in your business—work on your business. As more and more…

The current pandemic crisis has made things especially difficult for small businesses. Funds are low. For many, business has slowed to a crawl—if not halted entirely. Many business owners are concerned that their businesses will fail. They worry that people will stop buying, and they’ll lose all of their customers.…

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to…