Do you own your business, or does it own you? You didn’t get into business to get a glorified job, which most entrepreneurs have. Today, Steve Kirch, discusses how entrepreneurs can enhance profit, accelerate productivity, and build robust business processes for scale. Do you want to know what it takes to have a profitable mind? Tune in and start focusing on what matters to drive business improvements.
In this episode of The Profit Minds Podcast, Dr. Kirch speaks with Juliet Clark, Founder of Winsome Media Group and Author.
Juliet Clark has been featured on ABC, NBC, FOX, and Market Watch as a recognized expert in the publishing world. She is a sought after speaker and podcaster who helps authors build author platforms and traffic to their books.
Tune into the episode to listen to Dr. Kirch and Ms. Clark discuss:
* the importance of platform building for authors
* when should platform building begin
* How authors should use their expert book
More about Juliet Clark:
* Website: https://superbrandpublishing.com/
* Website: https://www.authortrafficschool.com/
* Connect: https://www.linkedin.com/in/julietdillonclark/
Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit Minds(TM) Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.
Connect and learn more about Dr. Steven Kirch:
Subscribe to The Profit Minds YouTube Channel and Podcast Playlist
Are you an entrepreneur who’s working hard to grow your business but frustrated to find yourself responsible for everything? Good news: the Profit Minds Growth System will enable you to scale your business by building robust business processes.
Building a business operating system for scale starts with locating your values and your vision.
In order to identify your values, ask yourself: What drives you? What are the behaviors that define you and your business? The answers to these questions are your values.
To help you find your vision, Simon Sinek would ask, What’s your why? And, proceeding from that, what’s your BHAG: your big, hairy, audacious goal?
Once you’ve nailed down answers to these questions, you can narrow your scope. Consider where you want to be in three years, and then in five years. What projects do you need to start right now in order to reach those goals? Who is accountable for those projects? Who should be on your team, and how will you evaluate their performance? And what metrics should you track on a daily, weekly, or monthly basis?
These are the elements of BOSS: the business operating system for scale.
The Profit Minds Growth System will teach you how to develop a BOSS that allows you to reach even the biggest, hairiest, and most audacious goals through effective project management, performance tracking, and successfully delegating responsibilities. You will find your results amplified beyond your expectations.
If you’d like to learn more, send me an email. And if you think you’re poised for real growth, let’s schedule a 20-minute Readiness Review call. I personally look forward to talking with you very soon.
What is the Profit Minds Growth System?
Are you an entrepreneur who isn’t seeing your hard work reflected in your bottom line? Do you know exactly what you need to do but just can’t manage to get it done consistently? Are you looking to take your small business to the next level?
If so, the Profit Minds Growth System is for you! I can help you find $30 to $50,000 or more in untapped revenue in under 45 minutes. My revolutionary approach increases profits, accelerates productivity, and builds robust business process for scale.
In this blog, you will learn how the Profit Minds Growth System can build your business into the success you deserve.
The first area we look at is profit. The Profit Minds Growth System will teach you how to generate prospects, turn leads into clients, maximize the value of each client, and improve the profitability of your products or services. You’ll expand profits by growing both the top and bottom line. The result? A streamlined, stronger business model that will put more money in your pocket.
The second area is productivity. How do you get it done? By focusing on progress rather than perfection, the Profit Minds Growth System will help you set goals and work out of your priorities. By avoiding distractions and procrastination, you will make daily progress while building new and better habits for the future. Our system is all about taking little steps today in order to build success tomorrow.
The third area is process. So many small business owners try to do it all themselves. Trust me, I’ve been there! It feels quicker and easier to fix a problem yourself rather than take the time to teach someone else to do it. But that approach doesn’t scale. Profit Minds Growth System will show you how to build a team, delegate effectively, and identify the key metrics necessary to drive business growth. My unique three-year visioning process will help you develop a business operating system that scales efficiently and effectively.
If you want to learn more, follow along with my blog posts as I go into more detail or go to my YouTube channel and subscribe. If you’re really ready to jumpstart your business, the next step is a 20-minute Readiness Review call. We’ll work together to determine if your business is poised for real growth and incredible success. I hope to talk to you soon.
In this episode of The Profit Minds Podcast, Dr. Kirch speaks with Bryan Daly, Founder of New Life Financial Alliance, a Royal Fund Management-Registered Investment Advisor. Teaching, innovative ways to make, manage and save money.
Tune in to learn everything that’s wrong with conventional financial wisdom.
Connect with and learn more about Bryan Daly:
Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit MindsTM Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.
Connect and learn more about Dr. Steven Kirch:
Subscribe to The Profit Minds YouTube Channel and Podcast Playlist
In this episode of The Profit Minds Podcast, Dr. Kirch speaks with Angela Dunz about the amazing work she does with her clients on LinkedIn. Angela Dunz is an expert in Business development, professional branding, visibility & optimization on LinkedIn and Founder/Owner of Cowgirl Creative Coaching.
Connect with and learn more about Angela Dunz:
What Makes YOUnique?
Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit Minds(TM) Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.
Connect and learn more about Dr. Steven Kirch:
Subscribe to The Profit Minds YouTube Channel and Podcast Playlist
What Makes YOUnique?
In this episode of The Profit Minds, Dr. Kirch speaks with Tess Owen, Founder of Omni Social Media.
Tess is a valued social media strategist, public speaker, and woman of influence. She stresses hard work, integrity, and creativity as the foundation of a strong digital marketing strategy.
Omni Social Media serves small to medium sized business owners and community managers in the San Francisco Bay Area with the knowledge needed to approach the online community and best display their products and services.
Connect with and learn more about Tess Owen:
Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit MindsTM Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.
Connect and learn more about Dr. Steven Kirch:
Subscribe to The Profit Minds YouTube Channel and Podcast Playlist
In order to find new clients, you need to boost your voice. In other words, you have to locate opportunities to amplify your message and reach prospective leads. These opportunities won’t come to you! In order to grow your business, you will need to be proactive in tracking them down.
Here are three strategies for boosting your voice:
Whether you’re new to networking or a seasoned professional, these events are a great way to connect with potential clients. One way to gain access is to join a networking group. Another is to join your local chamber of commerce.
One of the benefits of networking events is that they can be less intimidating than other venues. If you took a sneak peek at other items on this list and felt a shiver of fear run down your spine, then networking events could be the perfect place for you to get started and practice your skills!
Most of us find one-on-one conversations a lot less stressful than speaking to large groups. You have the opportunity to establish a personal connection with the person you are talking with. Plus, since everyone is there for the same reason, you already have something important in common! You can use that shared goal to your advantage when telling people about your business.
As a result, the interactions at a networking event can feel lower-stakes, which reduces the pressure and allows you to focus on delivering your pitch.
Speaking of which, the key to successful networking is having an effective 30-second elevator pitch. I cover that topic here.
Of course, the goal here is to develop a relationship. Do not focus on selling to the people who are there. If leveraged successfully, the members of these networking groups will become your salesforce. Once they get to know, like, and trust you, they will send you prospects who you can convert into clients.
These days, social media connects us all. Using online communities can grow your business exponentially.
Creating a community on Facebook or LinkedIn will take your networking to the next level. Every user on these sites is a potential referral partner or client. Starting a Twitter or Instagram account will give a huge boost to your marketing message. Maintaining an active presence on these sites will allow you to develop a personality around your brand which will attract new clients.
I also suggest looking into a new app called Clubhouse. This audio-sharing community has been used by Elon Musk and Bill Gates—why not you?
Using social media effectively will establish your business as modern, relevant, and accessible. Every social media account you set up is a fresh opportunity to locate leads and convert them into profit.
Many people are terrified of public speaking, but it is one of the most effective strategies for reaching potential clients. You can reach dozens or even hundreds of people simultaneously, amplifying your message far beyond what is possible in a one-on-one conversation.
In order to be an effective public speaker, you will first need to develop a compelling message. This is one of the topics I address in my e-book, Mind Your Profits.
Once you’ve developed your message, your next step will be to locate speaking opportunities.
One easy way to boost your voice through public speaking is to appear on podcasts, either as a guest or by starting your own. This is the perfect option if the idea of getting up on stage and talking to a bunch of strangers makes you feel faint! Since podcasts are just like having a one-on-one conversation, they are a lot less scary—but can be just as effective if you are able to reach the right audience.
If you aren’t intimidated by getting in front of a group of people, speaking from a stage can be a great way to get your message out. One way to find such opportunities is to reach out to professional groups in your area. You should also stay abreast of any upcoming conferences and workshops that potential clients might attend. And don’t forget to work those strategic partnerships!
If you want to integrate public speaking into your business practice but struggle with stage fright, contact me to set up a coaching session.
Finally, don’t be afraid to think outside the box! A speaker at a conference I attended told us about a strategy he’d developed that proved as effective as it is unusual. While driving down the freeway, he would jot down the phone numbers on billboards. Then he’d leave a message introducing himself and saying that he couldn’t help but notice an “error” on their billboard.
When he got a call back—and he always got a call back!—he would explain how the billboard’s messaging could be more effective in landing new clients. This would lead to a conversation about how to craft an effective marketing message, which would then lead to a meeting to discuss how he could help this business.
These are just a few strategies for boosting your voice and growing your business. As you become a more confident and effective networker, the number of potential networks you can tap into will grow as well.
Which strategy do you like? Feel free to comment below.
If you’d like help in implementing any or all of these, please reach out.
Networking can be a nerve-wracking experience. It’s easy to put pressure on ourselves to say exactly the right thing at exactly the right time to exactly the right people.
Should I be funny? Should I try to talk to everyone? Should I be serious? Should I talk longer with fewer people? Should I join that conversation? Should I wait for people to approach me?
Networking events can feel like our eighth-grade dance all over again.
But knowing some of what you’re going to say ahead of time can take a lot of that in-the-moment pressure off, making it easier to mingle and be yourself.
This is just part of why many networkers recommend crafting a 30-second “elevator pitch.”
Not only can you enter a conversation confident in how you’ll introduce yourself, but you also know you’ll be consistent throughout the networking event. When you don’t have to divide your attention between listening to the conversation and deciding what you want to say, you can focus more authentically on building connections—which is what networking is all about.
But making things less intimidating is just one of the reasons your elevator pitch is your most important networking asset:
When you clearly explain who you are, what you do, and who you help, a successful elevator pitch doesn’t just attract the people who hear it directly—it also empowers anyone you’re networking with to reach into their network and send you prospects.
This makes every networking event more effective. Every contact you make has the potential to foster even more connections, allowing your pitch to reach a larger network of potential clients and customers.
Here are the three essential components of every effective elevator pitch:
The first step is to introduce yourself, including both your name and your job title. If you’re speaking on behalf of your company, you’ll also want to include your company name.
For me, this is as simple as, “Hi, I’m Dr. Steven Kirch, coach and trainer of business coaches with Profit Minds, LLC.”
Next, briefly explain what you do in a way that is easy for people to understand, even if they’re not in your niche. Most importantly, make sure that it’s crystal clear what problem you solve for your clients or customers.
There are two important components to this: the people you serve and the problem they face.
When you describe who you serve, you might use a basic descriptor, like “corporate executives” or “small business owners,” or you can be even more specific, like “small medical practices” or “business owners in the trades.”
When you describe the problem your potential clients or customers face – and this is perhaps more important – you should include something that reveals the emotional state of your ideal client. For example, in my case, I indicate that my ideal prospect is somehow dissatisfied with their current life situation and looking for a change.
In my elevator pitch, I say, “I work with corporate executives or small business owners who are tired of their hamster wheel and are looking for a new opportunity where they can truly help others – and at the same time build income for themselves to support the freedom they have always dreamed of.”
In a networking mixer, I stop right there. You want to entice the listener into a conversation, so don’t give them too much information, but enough to beg the question: “How do you do that?”
Once you’ve made it clear what problem you solve, this next step is to get more specific about your strategies and what makes you unique.
When people ask me the “how” question, for example, I respond by sharing, “I teach coaches our system to attract and retain high-paying clients. I set them up in their own business and teach them techniques that enable them to say ‘I can find 30-$50,000 in untapped revenue for ANY small business in under 45 mins.’
All I require is empathy, an entrepreneurial spirit, and the ability to learn and follow our system.
Within 6-8 weeks, they will be on their way to earning six figures in their own coaching business.”
Not everyone who hears your elevator pitch will be the right fit to work with you. In fact, you never want to try and sell directly to the person you are speaking with – even if they are actually a perfect prospect. But when implemented correctly, an effective elevator pitch can invite the listener to send you prospects and share what you do more broadly, even if it’s not applicable to themselves.
This is why it’s especially important to make sure the people on the receiving end of your elevator pitch know how they can recognize others who might benefit from working with you. If they are a prospect, they will recognize themselves in your description.
In your pitch, particularly at a regular networking meeting where you are a member, be sure to include what to listen for, with phrases stated in the first person.
For example, I might say, “If you hear a client or friend or family member say something like, ‘I’d love to retire, but I’m not sure I’m ready (or can afford it) (or what I’d do to fill my days)…’ or ‘I’m really tired of doing the same thing day after day and am looking for a new opportunity…’ or ‘I would love to find something to do where I can really help others…’ those would be great introductions for me.”
Developing an effective elevator pitch can take time. There will likely be a period of trial and error as you figure out the best ways to describe what you do and who you serve. And the more you practice sharing your pitch, the more comfortable you’ll get and the more effective your delivery will become.
But the time and effort are absolutely worth it.
Once you have an effective elevator pitch, you can use it not only in your networking interactions, but also in your social media, on your sales pages, in your email communications, and on your website.
If you’d like help crafting your elevator pitch, set up a call with us here.
As a business owner, generating leads is one of the most important tasks for growing your business, but it can also be the most daunting.
How do you generate leads? And how do you do it in a way that doesn’t feel slimy, shady, or overly “sales-y”?
Here are five effective strategies for generating strong leads for your business—that won’t make you feel like a used-car salesman.
Joining a networking group is a great way to attract more leads in a personal, genuine way. Some of these groups meet monthly, some meet weekly, and others meet every other week or every other month. If you’re not sure where to begin, consider joining your local chamber of commerce. They will certainly have networking events that you can attend.
I’m a member of several different networking groups, and I find them an incredibly valuable resource for generating leads—not just in terms of networking with potential clients directly, but in terms of meeting other business owners who can refer people to me from their own network.
When you clearly explain what you do, who you help, and what problem you solve for your clients, the people you meet while networking can send you prospects. Once they get to know, like, and trust you, they essentially turn into your salesforce.
The most important thing about networking is having an effective 30-second elevator pitch. This must include not only who you are and what you do, but most importantly, it should also include what problem you solve for your customers.
In my elevator pitch, I explain that Profit Minds helps our clients create unique strategies to grow their business and create the life of their dreams, and that we can find 30 to $50,000 or more in untapped revenue for any small business in under 45 minutes. This often sparks a conversation about how we do this, which allows me to get more specific about the strategies that I use.
At a regular networking meeting, your elevator pitch should also include what to listen for, with phrases stated in the first person. For example, I might say, “If you hear a client or friend or family member say something like, ‘I need new sources of revenue for my company,’ or ‘I can’t afford this year to be just like the last,’ those would be great referrals for me.” This way, the people I meet know exactly who they can send in my direction.
While offering potential partners a referral fee is straightforward and can work, I’ve found there’s a better way to incentivize referrals. To do this, seek out partnerships with businesses that serve the same type of client that you do but offer a complimentary product or service. I call these “power partners.” Then, when you present the referral opportunity, seek to solve a problem your referral source has with your mutual client.
At Profit Minds, we use this strategy to partner with—and solve problems for—CPAs, business brokers, and digital marketing agents, among others.
When I look to partner with a CPA, for example, I explain that if they send me one of their small-business owner clients, I will make sure the client sees them at least four times a year. I do this because the information I get from a CPA is a measurable and reliable way to make sure my methods are working.
This solves the CPA’s problem of only seeing their clients once a year around tax time. When they refer clients to me, they not only get more income from our mutual clients, but they also get to provide financial guidance throughout the year. This is a win all around: the CPA wins, Profit Minds wins, and most importantly, the (mutual) client wins.
Becoming a public speaker is a great way to build your reputation, establish your authority as an expert, and reach a broad, interested audience. This also helps build your relationship with your prospects as they get to know you and your story in an authentic way.
You can find speaking opportunities through local professional groups, as well as through strategic partnerships. Look for events and conferences in your area, and reach out to your network to learn of other speaking opportunities. If you joined a networking group, you might even find opportunities to speak at their networking meetings. Or check with your local chamber of commerce about setting up your own event where you can be featured.
Keep in mind that speaking opportunities don’t just happen in person. In the wake of COVID, many events are happening online or in other virtual spaces. Clubhouse is one such app, which features an audio-only sharing community.
If you find the prospect of speaking to a large audience intimidating, appearing on podcasts is a great alternative.
You could of course start your own podcast, but you can also join in as a guest speaker on someone else’s podcast. Since appearing on a podcast is just like having a one-on-one conversation, it’s not nearly as scary as other public speaking opportunities—but if you’re a guest on the right podcasts, it can be just as effective.
With that in mind, don’t restrict your search to only podcasts about your exact same topic, but try to seek out podcasts that might share your audience. What podcasts might your ideal client be listening to? You can even start by asking this question of your current clients!
Strategies for everyone
There are strategies for every taste and ability, whether you enjoy addressing a large audience, prefer focusing on personal relationships, or anything in between.
If you find a strategy that appeals to you, don’t hesitate to reach out—I’d be happy to talk about how you can develop that strategy as you grow your business.
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