Category: Coaching Program

Renegade Branding and Messaging with Ann Bennett

Renegade Branding and Messaging with Ann Bennett

In this episode of The Profit Minds Podcast, Dr. Steven Kirch speaks with Ann Bennett, Founder of Renegade Branding. Ann has spoken across the country and around the world. She is a Best Selling Author, Coach, and Brand Profit Builder. Ann has shared the stage with Thought Leaders like Les Brown, Jack Canfield, Sandra Yancey CEO of eWomen and You’re a Badass Author, Jen Sincero.

Ann uses her marketing and branding genius to help women entrepreneurs (and a few good men) build their STAND-OUT personal brands and boost their profits.

Ann works with purpose-driven entrepreneurs who do transformational work so they can liberate and ignite their unique genius, and authentic voice to build a profitable brand platform.

Ann has 25 years of experience in visual and graphic design and has brought her talents to many major magazines from Popular Mechanics to Vogue; “Where the Devil Really does wear Prada”.

Ann’s personal slogan and the cornerstone of all her programs is, “Liberate Your Rebel Spirit & Rake In The Revenue.”

Tune into the episode for insights from Ann Bennett:

  • How Ann went from a fine art painter in NYC, working at Vogue and Popular Mechanics (the first woman to work in the art department) to a branding and messaging expert
  • The biggest misconceptions about what a BRAND actually is
  • The 4 Renegade Archetypes and how we can identify the one for us
  • What a head-whippin’ hook is and why is that so critical to your success
  • How Ann’s mantra, “the more fun I have the more money I make” and her mindset play in her success

More about Ann Bennett:

Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit Minds(TM) Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.

Connect and learn more about Dr. Steven Kirch:

Subscribe to The Profit Minds YouTube Channel and Playlist: https://www.youtube.com/channel/UCYzSBrvwx4z2nGYW9A-Uo4g/playlists

The Power of Self Leadership and Choice with Cicely Simpson

The Power of Self Leadership and Choice with Cicely Simpson

In this episode of The Profit Minds Podcast, Dr. Steven Kirch speaks with Cicely Simpson. Cicely is a keynote speaker, best-selling author, and entrepreneur as Founder & CEO of Summit Public Affairs in Washington, DC, and now the Co-Founder of Career GPS, a groundbreaking career mentoring and training community.

Tune into the episode for insights from Cicely Simpson:

  • How Cicely overcame a life crisis to realize her lifelong career dreams
  • An overview of the 5 key strategies to employ to take control of your career that are presented in her best-selling book, Pull Up Your Chair: Five Strategies to Change the Trajectory of Your Career
  • What Career GPS is and how Cicely helps people with their careers
  • Why Career GPS is ideal for anyone who wants a success roadmap regardless of industry and professional experience
  • The difference between Cicely’s community and other coaching communities

More about Cicely Simpson:

Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit Minds(TM) Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.

Connect and learn more about Dr. Steven Kirch:

Subscribe to The Profit Minds YouTube Channel and Playlist: https://www.youtube.com/channel/UCYzSBrvwx4z2nGYW9A-Uo4g/playlists

Creating Goals that Inspire You

It’s a basic fact of navigation: if you don’t know where you’re going, you don’t know how to get there. This is true for sailors, it’s true for pilots, and it’s true for business owners.

Consider: what is it you spend your time doing, and what is it you wish you spent your time doing? By answering these questions, you can map a course from where you are to where you want to be.

As the creator of Profit Minds Growth System, I talk a lot about the relationship between profit, process, and productivity. In order to make progress in these three key areas, you first need to find a goal that inspires you. This goal should be based on your priorities, not someone else’s. It should concern a part of your work or life on which you can make self-directed progress every day. And it be something you really care about. 

The best goals are SMART: specific, measurable, achievable, relevant, and time-based. This is a tried and true method for achievement.

 Need proof? Just look at the moon landing. In 1961, President Kennedy said that by the end of the decade America would put a man on the moon and bring him back safely. By 1969, we’d done just that. Having a specific, measurable goal that was theoretically achievable with available technology, relevant to America’s interests, and bound to a time-based deadline allowed NASA to rally the motivation and the resources they needed in order to make it happen. Pretty SMART!

 You probably aren’t making a trip to the moon this year, but sometimes your goals seem just as far away. That doesn’t mean you can’t plan your journey to success. Once you’ve chosen an inspiring year-end goal, you can identify your ports of call. 

In fact, I find a very effective way to plan this year is to look three years in the future. Set your goals for 2026. Then ask: where do you need to be at the end of the year? The quarter? The month? The week? What do you need to do today to make progress toward your “moonshot” three years from now?

If you want to find the answers to these questions and so much more, schedule a 20-minute Readiness Review call. We’ll work together to chart a course to phenomenal growth. I hope to talk to you soon.

Building Robust Business Practices for Scale

Are you an entrepreneur who’s working hard to grow your business but frustrated to find yourself responsible for everything? Good news: the Profit Minds Growth System will enable you to scale your business by building robust business processes.

Building a business operating system for scale starts with locating your values and your vision.

In order to identify your values, ask yourself: What drives you? What are the behaviors that define you and your business? The answers to these questions are your values.

To help you find your vision, Simon Sinek would ask, What’s your why? And, proceeding from that, what’s your BHAG: your big, hairy, audacious goal?

Once you’ve nailed down answers to these questions, you can narrow your scope. Consider where you want to be in three years, and then in five years. What projects do you need to start right now in order to reach those goals? Who is accountable for those projects? Who should be on your team, and how will you evaluate their performance? And what metrics should you track on a daily, weekly, or monthly basis?

These are the elements of BOSS: the business operating system for scale.

The Profit Minds Growth System will teach you how to develop a BOSS that allows you to reach even the biggest, hairiest, and most audacious goals through effective project management, performance tracking, and successfully delegating responsibilities. You will find your results amplified beyond your expectations.

If you’d like to learn more, send me an email. And if you think you’re poised for real growth, let’s schedule a 20-minute Readiness Review call. I personally look forward to talking with you very soon.

The Profit Minds Podcast with Dr. Stephen Kirch and Bryan Daly (Video Podcast)

In this episode of The Profit Minds Podcast, Dr. Kirch speaks with Bryan Daly, Founder of New Life Financial Alliance, a Royal Fund Management-Registered Investment Advisor. Teaching, innovative ways to make, manage and save money.

Tune in to learn everything that’s wrong with conventional financial wisdom.

Connect with and learn more about Bryan Daly:

Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit MindsTM Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.

Connect and learn more about Dr. Steven Kirch:

Subscribe to The Profit Minds YouTube Channel and Podcast Playlist

The Profit Minds Podcast with Dr. Steven Kirch and Angela Dunz (Video Podcast)

In this episode of The Profit Minds Podcast, Dr. Kirch speaks with Angela Dunz about the amazing work she does with her clients on LinkedIn. Angela Dunz is an expert in Business development, professional branding, visibility & optimization on LinkedIn and Founder/Owner of Cowgirl Creative Coaching.

Connect with and learn more about Angela Dunz:

What Makes YOUnique?

Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit Minds(TM) Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.

Connect and learn more about Dr. Steven Kirch:

Subscribe to The Profit Minds YouTube Channel and Podcast Playlist

Generating Leads: Using Referral Partners

As a business coach, how do you generate leads? Well, I will provide more information for you today. This is only the 2nd in a series of videos I am providing to help you. Our 5 step process will help you exponentially grow your business. How will you land clients, you ask? I am here to teach you how. They are the same methods I use.  

Today is all about referral partners. The key to referral partners is they service the same type of client you do offering a complementary service. Help your referral source solve a problem they have with your mutual client. Watch the video for an example of this.

Generating Leads: Having a powerful elevator pitch

As a business coach, how do you generate leads? Check out the first of my series of videos to teach you how to use the 5 step profit formula to grow your own coaching business. It is the same method we use with our clients and it works. 
  1. Getting more leads. 
  2. Converting them into clients.
  3. Maximizing the value of each client.
  4. Using the right pricing structure.
  5. Making more profit.
The first step, getting more leads, is crucial and I will discus this in many videos. One way, is joining networking groups or your chamber of commerce. To network efficiently you need a 30 second elevator pitch about your business and you must include what problem you solve for your customers. It prompts intrigue and questions. For more information on what you need in this pitch watch the video. 

Business Coaches: Do you think you have it all figured out?

Do you have it all figured out as a business coach? I thought I did but I was wrong. I found a system of coaching that completely changed my perspective. Now I can get in front of a small group of business owners or single entrepreneurs and confidently show them how to uncover $30,000 – $50,000 in revenue in under 45 minutes. With this technique, I have become so busy that I need more coaches. Would you like to learn how to not only help those clients get the revenue they deserve but also increase your coaching business to over 6 figures in 90 days?

How to Create an Irresistible Elevator Pitch to Land More Clients

How to Create an Irresistible Elevator Pitch to Land More Clients

Two people in an elevator
Elevator pitch

Networking can be a nerve-wracking experience. It’s easy to put pressure on ourselves to say exactly the right thing at exactly the right time to exactly the right people.

Should I be funny? Should I try to talk to everyone? Should I be serious? Should I talk longer with fewer people? Should I join that conversation? Should I wait for people to approach me?

Networking events can feel like our eighth-grade dance all over again.

But knowing some of what you’re going to say ahead of time can take a lot of that in-the-moment pressure off, making it easier to mingle and be yourself.

This is just part of why many networkers recommend crafting a 30-second “elevator pitch.”

Not only can you enter a conversation confident in how you’ll introduce yourself, but you also know you’ll be consistent throughout the networking event. When you don’t have to divide your attention between listening to the conversation and deciding what you want to say, you can focus more authentically on building connections—which is what networking is all about.

But making things less intimidating is just one of the reasons your elevator pitch is your most important networking asset:

When you clearly explain who you are, what you do, and who you help, a successful elevator pitch doesn’t just attract the people who hear it directly—it also empowers anyone you’re networking with to reach into their network and send you prospects.

This makes every networking event more effective. Every contact you make has the potential to foster even more connections, allowing your pitch to reach a larger network of potential clients and customers.

Here are the three essential components of every effective elevator pitch:

1. Who You Are

The first step is to introduce yourself, including both your name and your job title. If you’re speaking on behalf of your company, you’ll also want to include your company name.

For me, this is as simple as, “Hi, I’m Dr. Steven Kirch, coach and trainer of business coaches with Profit Minds, LLC.”

2. What Problem You Solve

Next, briefly explain what you do in a way that is easy for people to understand, even if they’re not in your niche. Most importantly, make sure that it’s crystal clear what problem you solve for your clients or customers.

There are two important components to this: the people you serve and the problem they face.

When you describe who you serve, you might use a basic descriptor, like “corporate executives” or “small business owners,” or you can be even more specific, like “small medical practices” or “business owners in the trades.”

When you describe the problem your potential clients or customers face – and this is perhaps more important – you should include something that reveals the emotional state of your ideal client. For example, in my case, I indicate that my ideal prospect is somehow dissatisfied with their current life situation and looking for a change.

In my elevator pitch, I say, “I work with corporate executives or small business owners who are tired of their hamster wheel and are looking for a new opportunity where they can truly help others – and at the same time build income for themselves to support the freedom they have always dreamed of.”

3. How do you do that?

In a networking mixer, I stop right there. You want to entice the listener into a conversation, so don’t give them too much information, but enough to beg the question: “How do you do that?”

Once you’ve made it clear what problem you solve, this next step is to get more specific about your strategies and what makes you unique.

When people ask me the “how” question, for example, I respond by sharing, “I teach coaches our system to attract and retain high-paying clients. I set them up in their own business and teach them techniques that enable them to say ‘I can find 30-$50,000 in untapped revenue for ANY small business in under 45 mins.’

All I require is empathy, an entrepreneurial spirit, and the ability to learn and follow our system.
Within 6-8 weeks, they will be on their way to earning six figures in their own coaching business.”

BONUS: What to Listen For

Not everyone who hears your elevator pitch will be the right fit to work with you. In fact, you never want to try and sell directly to the person you are speaking with – even if they are actually a perfect prospect. But when implemented correctly, an effective elevator pitch can invite the listener to send you prospects and share what you do more broadly, even if it’s not applicable to themselves.

This is why it’s especially important to make sure the people on the receiving end of your elevator pitch know how they can recognize others who might benefit from working with you. If they are a prospect, they will recognize themselves in your description.

In your pitch, particularly at a regular networking meeting where you are a member, be sure to include what to listen for, with phrases stated in the first person.

For example, I might say, “If you hear a client or friend or family member say something like, ‘I’d love to retire, but I’m not sure I’m ready (or can afford it) (or what I’d do to fill my days)…’ or ‘I’m really tired of doing the same thing day after day and am looking for a new opportunity…’ or ‘I would love to find something to do where I can really help others…’ those would be great introductions for me.”

Nailing Your Pitch

Developing an effective elevator pitch can take time. There will likely be a period of trial and error as you figure out the best ways to describe what you do and who you serve. And the more you practice sharing your pitch, the more comfortable you’ll get and the more effective your delivery will become.

But the time and effort are absolutely worth it.

Once you have an effective elevator pitch, you can use it not only in your networking interactions, but also in your social media, on your sales pages, in your email communications, and on your website.

If you’d like help crafting your elevator pitch, set up a call with us here.