Tag: How to sell nothing

How to Sell Nothing with Joe Pallo (Unlocking Sales Mastery with the E.A.R.N.I.N.G. System)

How to Sell Nothing with Joe Pallo (Unlocking Sales Mastery with the E.A.R.N.I.N.G. System)

In this episode of The Profit Minds Podcast, Dr. Steven Kirch interviews Joe Pallo, a seasoned sales professional with over 35 years of commission sales experience, known for his achievements in door-to-door selling and his ability to coach, teach, and train through impactful stories. Recently, he launched his book, “How To Sell Nothing: The Logical Way to Make Emotional Sales,” emphasizing that core sales principles remain consistent across various industries, whether it’s chicken shit, financial services, or high technology.

With over 30,000 sales calls under his belt, Joe shares the crucial lesson that can transform the game for aspiring top producers. He also introduces the E.A.R.N.I.N.G. sales system, a valuable tool for top producers looking to enhance their sales success.

Tune into the episode for insights from Joe Pallo:

  • Joe Pallo’s Background and Sales Expertise: Joe advocates the use of his “earning sales system” to enhance sales performance.
  • Leveraging Referrals for Sales Growth: Joe emphasizes the value of referrals as a powerful tool for sales growth and shares strategies on how to ask for and utilize high-quality referrals to expand your business network.
  • Nurturing the Emotional Connection in Sales: Joe highlights the importance of filling the customer’s emotional bucket by asking open-ended “digging questions” to understand what the customer wants and why they want it, thereby strengthening the emotional connection and driving the sale.

More about Joe Pallo :


Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit Minds(TM) Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell.

Connect and learn more about Dr. Steven Kirch: