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How to Discover Your Ideal Customer in 2 Simple Steps

When it comes to marketing, many business gurus offer some version of this advice: • figure out who your ideal customer is • be really specific • then sell to that person Most entrepreneurs know they need to have an ideal customer (or ideal client, or ideal customer avatar, etc.) in mind. Understanding the specifics about the person you’re selling to can be incredibly helpful, whether you’re crafting your message, working on your marketing, or developing your products. But when it comes to actually figuring out that ideal customer, the strategies these gurus suggest tend to be pretty abstract, asking

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How to Get More Referrals from Business Partnerships

The business world is going through a major shift right now. For many, business is very slow indeed. Some businesses may find themselves unable to work the way they normally do because of the lockdown. But if you can’t work in your business—work on your business. As more and more people are able to connect using video conferencing technology and other communication apps, this is the perfect time to build relationships. One great relationship to cultivate right now is a joint venture partnership. A joint venture, or JV, refers to any situation where two parties engage in a commercial enterprise

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Black Lives Matter. PERIOD.

Children are an amazing gift. You bring home this little blob from the hospital, turn around a few times, and discover an amazing person. That’s what’s happened to me recently. My amazing daughter, an adjunct professor of writing at Columbia University, challenged me: “Are you going to do something, Dad?”, “Do you have any plans for showing up on LinkedIn as an anti-racist?” This is a hard thing: I am a small-business owner and have tried to keep politics out of my business even though I have very strong theological roots and care deeply about the plight of all humanity.

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man working with calculator to calculate numbers.

The Simple Way to Find More Money for Your Business

The current pandemic crisis has made things especially difficult for small businesses. Funds are low. For many, business has slowed to a crawl—if not halted entirely. Many business owners are concerned that their businesses will fail. They worry that people will stop buying, and they’ll lose all of their customers. But here’s the truth: no one goes out of business because they lack customers. Businesses fail because they run out of cash. Every business owner should have 6 months of expenses in reserve, but most do not. Why is that? Consider one of my clients (we’ll call her Amy). Her

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Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters

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